Why .org

Built to serve vision care, not to be sold into it.

visionprescription.org was structured as a nonprofit to stay aligned with vision-care professionals over the long term.

What that means

We do well only when the people in the network do.

Aligned with professionals

Structured as a nonprofit to stay aligned with vision-care professionals over the long term.

No reason to steer

We don't sell lenses, so we have no reason to steer an order anywhere but the best offer for the patient.

Paid when you are

No subscription for the dispensing platform. We take part in the economics only when transactions happen.

Value for everyone who brings it

Professionals, organizations and distributors each bring value, and each are paid for the value they bring.

The prescription is where the value starts.

Every order in vision care begins with a professional's exam and prescription. We built visionprescription.org so the practice stays part of what happens next, and so patients get what was prescribed at a fair, all-inclusive price.

The connected network

Each participant makes it better for the others.

  1. Professional

    Prescribes

    Writes the prescription that makes the transaction possible.

  2. Organization

    Brings value

    Adds benefits, discounts or funding for its members.

  3. Distributor

    Fulfills

    Provides the products and delivers them.

  4. Patient

    Sees better

    Gets what was prescribed, at a fair, all-inclusive price.

Every participant brings value, and gets paid for the value they bring.

Step away from the store. Let your care run the marketplace.

Free to join, and it runs alongside what you use today.