V visionprescription.org
How it works

You do what only you can do. The platform does the rest.

Prescriptions

New prescription

Patient · J. Rivera Signed

Daily lenses

OD −2.25 · OS −2.50 · BC 8.5 · DIA 14.2

Expires Oct 2027

Patient notified automatically

1

You write the prescription

Care for the patient and prescribe what they need. Nothing about your exam or your care changes.

Offers for J. Rivera

Offers for your prescription

Employer vision benefitIn stock · 2 days
Association member offerIn stock · 3 days
Distributor directIn stock · 2 days
2

Trusted partners make offers

Your patient's own memberships, plus the open-market organizations you trust, offer exactly what you prescribed, competing on quality, delivery and value.

Orders

Order #10482

Employer benefit applied
Distributor fulfilling
One honest price paid
Reorder reminder to practice
3

Your patient is cared for

Benefits, delivery and payment run in one flow, reorders come back to you, and your practice is fairly compensated along the way.

The business model

From running a store to running the marketplace.

In the traditional model, the practice runs a store and competes for a sale its own prescription created. On visionprescription.org the practice steps away from the store. Its care runs the marketplace, and organizations and distributors become the sellers, competing on quality, delivery and value to the patient.

A patient choosing between organization offers on visionprescription.org
Patients choose from offers built around your prescription, from partners you trust.

The traditional model

  • The practice is one more retailer competing for the sale
  • Its own prescription creates the sale, then walks out the door
  • Pricing, benefits and reimbursement live in separate systems
  • The practice earns whatever is left at the end

The visionprescription.org way

  • The practice works like the marketplace
  • Organizations and distributors team up on offers for the patient
  • Pricing, benefits, fulfillment and payment run in one platform
  • The practice stays part of the care and is fairly compensated

The connected network

Each participant makes it better for the others.

  1. Professional

    Prescribes

    Writes the prescription that makes the transaction possible.

  2. Organization

    Brings value

    Adds benefits, discounts or funding for its members.

  3. Distributor

    Fulfills

    Provides the products and delivers them.

  4. Patient

    Sees better

    Gets what was prescribed, at a fair, all-inclusive price.

Every participant brings value, and gets paid for the value they bring.

FAQ

More than an online store.

Is this just another contact-lens website?
No. visionprescription.org includes an ordering experience, but the difference is behind it: pricing, contracting, benefits, relationships, validation, fulfillment, payment and fair compensation for the practice working together.
Is it insurance software?
No. Insurers and TPAs can take part as organizations, but visionprescription.org does not dictate benefit design or actuarial models. It provides the infrastructure those arrangements run on.
Does it turn doctors into distributors or insurers?
The opposite. Professionals take part in the economics without doing everyone else's job.
Can one company play more than one role?
Yes, where appropriate. The Professional role is different because it requires the authority to write a prescription.
What does the patient see?
They sign in to visionprescription.org and see their offers in two tabs: Membership, with offers from their own memberships, and Recommended, with open-market offers from organizations their doctor trusts. Each offer shows just product, shipping, membership, discounts and one total. See the patient side.
How do I reach a real person?
Send us a message on our contact page. Real humans on our team answer every message.