Let doctors be doctors.
Set your target price and trusted partners once. Organizations compete to serve your patient, and dispensing runs itself. Manage it all by asking your AI assistant.
Your rules · daily lenses
Target price
$100.00
Your margin
20% · $20.00
Trusted partners
Set once. Change anytime.
Offers for J. Rivera · under your target
Runs on its own, within your rules.
Your AI assistant · AI Connect
Raise my target for daily lenses to $110.
Done. New orders now use a $110.00 target, so your 20% margin is now $22.00.
Illustrative figures only
What's in it for your practice
More conversions. Less administration.
More conversions
Patients order right from your exam, benefits already applied.
Less administration
No inventory, coupons, claims or reimbursement paperwork.
Your patients keep their experience
Simple ordering, their memberships applied, reorders back to you.
Partners you choose
Team up with organizations you trust on custom value-adds and promotions.
You set the terms
Set your target. They compete to beat it.
Set a target price, like an MSRP, and your margin as a percentage of it. Each organization brings its price and your margin is added on top, so the lower they come in, the less your patient pays. Your margin is always based on your target, so it never shrinks.
You set
Daily lenses · 3-month supply
Your target price
$100.00
Your margin
20% · $20.00
Offers competing for your patient
Employer vision plan
Membership · $60.00 + your $20.00
$80.00
Under target
Association membership
Membership · $70.00 + your $20.00
$90.00
Under target
Open-market organization
Recommended · $90.00 + your $20.00
$110.00
Over target
Your margin comes from your target, not the final price. It's rolled into the product price your patient sees.
Your patient sees
Employer vision plan
Hide calculation
$80.00
- Product
- $90.00
- Shipping
- $5.00
- Membership
- −$15.00
- Discounts
- $0.00
- Total
- $80.00
Association membership
See calculation
$90.00
Just product, shipping, membership, discounts and one total.
Membership
Offers from your patient's own memberships. They usually have money attached, so the price comes down the most.
Recommended
Offers from open-market organizations you trust, typically a negotiated discount.
Illustrative figures only
FAQ
What's the catch? (There isn't one.)
Do I pay a monthly fee?
Do I lose the dispensing options I have today?
Who sets the price my patient pays?
Who handles fulfillment and payment?
Step away from the store. Keep caring for your patients.
No monthly fee, and it runs alongside your current dispensing.